The aims and objectives for this trailer are to promote and advertise the documentary and generate interest in watching it for when it is released. The trailer will be for the target audience that the documentary is aimed at. This is males of all ethnicities aged between 12 - 20. The message that the trailer will be trying to convey is a brief introduction to who Cal is and a quick overview of what his footballing career involves. The person that will be featured in the trailer the most will be Cal, followed by his friends who are interviewed for the documentary. This is so that the viewers can get an idea for who the main character is, while still seeing who else will be in it alongside Cal. The scenes featured will be shots of Cal in various locations such as the park, the football pitch and a football event. These are the locations that will best represent how the documentary will pan out. The trailer will be released online to YouTube, as this is a worldwide platform, meaning it would be easy to find and be promoted. Since the trailer will be on YouTube, it can also be scheduled for release on a certain date and time.
Campaign schedule:
The project will last from October 2016 to April 2017. There will be relevant launch dates and and creation deadlines in amongst this. The promotion material will be released towards Spring 2017, as this is when the weather starts to improve and people are encouraged to play football more. The print-based media will be launched as posters to be displayed in sports centres and around local football pitches. The audio-visual trailer will be released onto YouTube, as this is a global platform where people can search for sports videos to watch. The trailer can also be promoted as an advert on YouTube that appears before videos, but this will cary in costs depending on what videos and channels that adverts appear on.
Gantt chart:
Relevant legal/ethical issues:
In creating both our print-based and audio-visual advertisements, we had to be aware of the copyright laws. We couldn't use any images or videos created or taken by others without consulting them first. The ASA (Advertising Standards Authority) regulates the adverts that are shown in the UK. They cover adverts ranging from pop up ads on websites to posters and billboards. We would have to make sure that our poster and trailer complies with the ASA's rules so it will be suitable for display. However we took the pictures and videos ourselves and used fonts that were free to download for the text on the poster and the title in the trailer.
